About Alicia

Alicia has a Fine Arts degree from the University of Arizona and has been working in creative brand management for 6 years. She credits her unique take on the world to her early passion for theatre and the arts.

An Arizona native who has lived in many cities, she is back in Phoenix to bring lighthearted approach to the Wild West.  She enjoys writing about a wide variety of subjects, particularly her passion for food, music and her insatiable curiosity for all things new and exciting.  An eternal optimist and hopeless romantic, Alicia looks at life with a glass half full approach and embraces new adventures at each step.  Her writing style can be described as conversational informed by a blind sense of optimism and frosted with idealistic hope that cupcakes and puppies really can save the world!

Those of you who know me well, will certainly be familiar with the phrase I start 50% of my lead in sentences with. ‘Oh my gosh, I’m so excited…” Come along for the ride as I describe my obsession with lip-gloss to cupcakes, cultural commentaries, and potentially some earth shattering revelations about my French bulldog’s plot for world domination.